TELECOM rESEARCHER

Telecom Researcher offers an attractive and effective alternative to traditional market research.  Our differentiation in the research services area stems from the fact that we do not produce generalized research tied to rigid information modules or subscription areas.  We work directly with our clients to identify and develop specific research topics that are of interest to our clients.  Research is then produced as per client specifications and without the “sticker-shock” of a typical custom consulting project or subscription from a traditional research organization.

In other words, clients define the scope and we conduct the research!

Traditional Market Research: Time for Change

Today’s challenging market and competitive environment has magnified the need for  accurate and timely information to support intelligent decision-making.  This trend holds even truer for telecommunications firms that are increasingly being pushed to carve out new target markets, develop and introduce new products/services, extend marketing channels, and implement effective customer support strategies; all of which requires reliance on effective and efficient knowledge management systems.

The growing need to focus on core business activities by telecommunications firms has also led to increased dependence on third party market research services by these organizations.  When utilizing third party research services, however, organizational knowledge management units are often struggling to balance the following key objectives:

¨ Relevance of third party research to organizational information needs

¨ Timeliness of information

¨ Costs associated with subscription-based as well as consulting services

¨ Client input into research deliverables

¨ Access to information across multiple business units

¨ Usage rate and potential under-utilization of research resources

While generalized market studies do provide a directional guidance on macro trends, often, these reports are limited in their ability to answer specific research questions and or provide in-depth information on a specific topic.  Also, publication schedule of syndicated studies is typically controlled by research suppliers thereby impacting the timely availability of information. 

Similarly, syndicated, subscription-based research services generally produce studies whose scope is almost exclusively defined by the research organizations hence restricting client input in research design and scope.  The fact that majority of the research suppliers prepare their business plans, entailing their upcoming coverage areas or research topics, months in advance clearly prevents any new subscribers/clients from influencing the type of deliverables or content they would receive as part of their costly, yet inflexible, subscription.

Furthermore, access to research is not always universal for the clients.  What this means is that organizations are provided a limited number of user licenses which in turn may impede internal collaboration across various units.  Moreover, under-utilization of third party research services remains a key issue for many firms that purchase annual subscriptions.

Finally, companies are finding themselves inundated with information solutions from various third party research firms that offer competing services with little, if any, differentiation. While consulting services offered by various research suppliers address some of the content relevance and input issues, custom research services can carry a sizable price tag making them cost-prohibitive for many organizations.

Telecom Researcher: Shifting the Market Research Paradigm

While many research organizations continue to take-on a “one-size fits all” approach toward telecom research, at Telecom Researcher we view things differently.  We believe that while clients may have overlapping products & services, their market research needs are individualized based on various factors such as their business size, markets served, and many other variables.  A generalized research study or subscription covering the aggregate market is, therefore, less likely to have tremendous value or applicability for clients that are seeking answers to specific questions.  We also believe that clients do not always need research and advisory services “telling” them how to run their business, rather they seek information that is tactical in nature and can be operationalized.  This is what the analysts at Telecom Researcher focus on, i.e., the delivery of specific and actionable market intelligence at exceptional value.

About Us

Telecom Researcher.  All Rights Reserved.

Our Methodology

We utilize a combination of primary and secondary research to develop our analysis.

In addition, we are also able to conduct end user survey research for various projects.  While we develop our own survey instruments (questionnaires) and sample size, we may utilize a third party survey vendor for conducting field research. 

We extensively leverage our access to a multitude of industry databases for conducting secondary research.  Primary research is conducted through one on one strategy discussion sessions/briefings with various market participants. 

While our research methodology and processes are the same as other research firms, yet our research offers exceptional value to clients that have significant telecom research needs but face budgetary constraints. 

Key research sources include: 

¨ Industry databases

¨ Company briefings

¨ End user surveys

¨ Online databases

¨ Telecom industry associations

¨ Vendor financial and regulatory filings

Essentially, we deliver comparable, yet cost-effective research.