In today’s tough economic and competitive environment, the need for accurate, timely, and cost-
effective information is more intense than ever before. This trend holds even truer for
telecommunications firms that are increasingly facing market and competitive pressures. The
changing times are forcing telecommunications firms to carve out new target markets, develop
and introduce new products/services, extend marketing channels, and implement effective
customer support strategies.
The growing need to focus on core business activities by telecommunications firms has also
led to increased reliance on third party market research services by these organizations. When
utilizing third party research services, however, organizational knowledge management units
often struggle to balance the following key objectives:
While generalized market studies do provide a directional guidance on macro trends, often,these reports are limited in their ability to answer specific research questions and or provide in-
depth information on a specific topic. Also, publication schedule of syndicated studies is
typically controlled by research suppliers thereby impacting the timely availability of information.
Similarly, syndicated, subscription-based research services generally produce studies whose
scope is almost exclusively defined by the research organizations hence restricting client input
in research design and scope. The fact that majority of the research suppliers prepare their
business plans, entailing their upcoming coverage areas or research topics, months in
advance clearly prevents any new subscribers from influencing the type of deliverables or
content they would receive as part of their costly, yet inflexible, subscription.
Furthermore, access to research is not always universal for the clients. What this means is
that organizations are provided a limited number of user licenses which in turn impedes
internal collaboration across various units. Moreover, under-utilization of third party research
services remains a key issue for many firms that purchase annual subscriptions. Finally,
companies are finding themselves inundated with information solutions from various third party
research firms that offer competing services with little, if any, differentiation.
While consulting services offered by various research suppliers address some of the content
relevance and input issues, custom research services can carry a sizable price tag making
them cost-prohibitive for small and medium-sized firms.
Telecom Researcher: Reshaping the Paradigm
Telecom Researcher offers an attractive and effective alternative to traditional market research.
Our differentiation in the research services area stems from the fact that we do not produce
generalized research tied to rigid information modules or subscription areas. We work directly
with our clients to identify and develop specific research topics that are of interest to our clients.
Research is then produced as per client specifications and without the “sticker shock” of a
typical custom consulting project or subscription from a traditional research organization.
In other words, clients define the scope and we conduct the research!
Today's market research environment is increasingly facing brand parity as competing vendors
continue to offer expensive yet rigid subscription-based offerings.
At Telecom Researcher we view things differently.
We believe that while clients may have overlapping products & services, their market research
needs are individualized based on various factors such as their business size, markets served,
and other variables. A generalized research study or subscription covering the aggregate
market is, therefore, less likely to have tremendous value or applicability for clients that are
seeking answers to specific questions.
We also believe that clients don't always need research and advisory services telling them
"how to run their business." Rather, they seek information that is tactical in nature and can be
operationalized. This what the analysts at Telecom Researcher focus on, i.e., the delivery of
specific and actionable market intelligence.
effective information is more intense than ever before. This trend holds even truer for
telecommunications firms that are increasingly facing market and competitive pressures. The
changing times are forcing telecommunications firms to carve out new target markets, develop
and introduce new products/services, extend marketing channels, and implement effective
customer support strategies.
The growing need to focus on core business activities by telecommunications firms has also
led to increased reliance on third party market research services by these organizations. When
utilizing third party research services, however, organizational knowledge management units
often struggle to balance the following key objectives:
 | Relevance of third party research to organizational information needs |
| Timeliness of information |
| Costs associated with subscription-based as well as consulting services |
| Input into research deliverables |
| Access across multiple business units |
| Usage rate and potential under-utilization of research resources |
While generalized market studies do provide a directional guidance on macro trends, often,
depth information on a specific topic. Also, publication schedule of syndicated studies is
typically controlled by research suppliers thereby impacting the timely availability of information.
Similarly, syndicated, subscription-based research services generally produce studies whose
scope is almost exclusively defined by the research organizations hence restricting client input
in research design and scope. The fact that majority of the research suppliers prepare their
business plans, entailing their upcoming coverage areas or research topics, months in
advance clearly prevents any new subscribers from influencing the type of deliverables or
content they would receive as part of their costly, yet inflexible, subscription.
Furthermore, access to research is not always universal for the clients. What this means is
that organizations are provided a limited number of user licenses which in turn impedes
internal collaboration across various units. Moreover, under-utilization of third party research
services remains a key issue for many firms that purchase annual subscriptions. Finally,
companies are finding themselves inundated with information solutions from various third party
research firms that offer competing services with little, if any, differentiation.
While consulting services offered by various research suppliers address some of the content
relevance and input issues, custom research services can carry a sizable price tag making
them cost-prohibitive for small and medium-sized firms.
Telecom Researcher: Reshaping the Paradigm
Telecom Researcher offers an attractive and effective alternative to traditional market research.
Our differentiation in the research services area stems from the fact that we do not produce
generalized research tied to rigid information modules or subscription areas. We work directly
with our clients to identify and develop specific research topics that are of interest to our clients.
Research is then produced as per client specifications and without the “sticker shock” of a
typical custom consulting project or subscription from a traditional research organization.
In other words, clients define the scope and we conduct the research!
Today's market research environment is increasingly facing brand parity as competing vendors
continue to offer expensive yet rigid subscription-based offerings.
At Telecom Researcher we view things differently.
We believe that while clients may have overlapping products & services, their market research
needs are individualized based on various factors such as their business size, markets served,
and other variables. A generalized research study or subscription covering the aggregate
market is, therefore, less likely to have tremendous value or applicability for clients that are
seeking answers to specific questions.
We also believe that clients don't always need research and advisory services telling them
"how to run their business." Rather, they seek information that is tactical in nature and can be
operationalized. This what the analysts at Telecom Researcher focus on, i.e., the delivery of
specific and actionable market intelligence.
Our Value Proposition
All of our research is conducted by analysts that are educated, trained, and based in the U.S.
Learn more....
| Targeted Research: Client-specific research delivered at exceptional value |
| Quick Response Time: We respond to all client queries with the utmost expedience |
| Direct Interaction: All requests go directly to analysts |
| Flexible Research Models: Designed to fit the varying needs of our clients |
All of our research is conducted by analysts that are educated, trained, and based in the U.S.
Learn more....
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| Telecom Researcher. All Rights Reserved. |
Market Research: Current Paradigms and Limitations